George Fisher - The Adventure Starts Here





was born at the foot of Helvellyn, in what was The Old Nag's Head Inn. "Mountains have always held a fascination for me, and I have spent my life on the mountains", he said. In 1947 the Keswick Mountain Rescue team was formed, and over the years George as team leader was involved in hundreds of rescues.

In 1980 he was honoured with an M.B.E. for services to mountain rescue. Prior to 1947, rescues were undertaken by the police, not all of whom had the necessary experience or equipment to do the job.  He died in January 1999, aged 73.

ABRAHAM'S photographic shop was built in 1887 by George Abraham to house his photographic business. The business continued under the guidance of his two sons, George and Ashley who were internationally known both as mountain and landscape photographers and pioneer rock climbers. In 1907 Ashley was elected the first president of The Fell and Rock Climbing Club and George was made an honorary member.

Old Abrahams Shop, Keswick, English Lake District, Cumbria, England, UK
Abraham's Photographic Shop, Keswick - 1920's

When George Fisher retired in 1989, the new management team headed up by Anita and Michael Standring set about a complete refurbishment of the old building. In doing so they maintained the link with the past by incorporating many Abraham pictures throughout the newly enlarged store and named the new tearoom, located underneath the rafters, as Abraham's Tearoom. It is now acclaimed as one of the most delightful tearooms in the Lake District.
GEORGE FISHER LTD. the new business, is now in its 11th year and with the acquisition of the old Dales Outdoor Centre business at Skipton in 1995, employees now total 60.  In 1997 the Outdoor Retailer of the Year Award was created.  Out of approximately 1400 shops throughout the UK, 309 were nominated by the public and George Fisher Ltd received two out of the top three awards - The Keswick shop was the overall winner, with Skipton taking the North of England not only in 1997 but subsequently in 1998 and 1999 as well.

Old photograph of Skipton shop, George Fisher Ltd.
1972 - Converting the canalside warehouse, Skipton